A while back, Kristine Rusch wrote about markers of success, which are entirely dependent on goals. Recently, I exchanged some dialogue on beta readers with Elle Casey and came to the realization that our goals were quite different. Her goal is to build a readership; mine is to build a fanbase. She didn't really understand the difference.
I have a pen name, my most successful one, where the goal is to sell books. The way to reach that goal is simple: write and publish more stories fitting the brand. It works. It pays my utilities bill when I get the payout.
Her goal is to draw in many new readers with each successive book. This means she'll probably have more reviews and sales overall than I do and each book probably should go through a new to her reader, as she suggests, to see how it'll go over with new-to-her readers.
My goal with Liana Mir comes straight out of fandom: I want fans. I want to write what I love and what fascinates me and know others feel the same way. That means I don't need many new readers with each release; I need to hold onto the ones I have, to make them feel something. It means that my ideal beta reader is both active in fandom and someone who becomes invested in my storyworld and can react like a fan, pointing out problems as they arise, such as the failure to sufficiently characterize Pieter. Important stuff, this. One of my favorite TV shows ever, Awake, had a relatively small viewership, but it had a devoted fanbase. I'm perfectly content with that sort of result. In fact, that's what I want. I want fans, who may or may not ever review and may be small in number but are high in engagement.
That said, my markers of success are:
- Have readers who ask questions and want more.
- Have fanwork created for my worlds.
- See an in-depth review or piece of meta from someone I don't know.
- Have readers I don't know who ask questions and want more.
- Have fanwork created for my worlds by someone I don't know.
These are my personal goals and benchmarks. I've got number one with Kingdoms and Thorn and Faeology got interest and wanting more from strangers (though I've yet to deliver, having gotten sidetracked). Number two has happened for Vardin (fix-it fic) and I got that gift from my beta in Kingdoms and Thorn. The rest haven't happened yet, which is fine as I haven't actually gotten as much into the world yet. These stories are created for my fangirl side. I actually care about canon, so if it's not quite right, it doesn't get published.
I don't pretend everyone wants this, but it's what I want. To create something that rich and awesome that if it were authored by someone else, I would fangirl it.
What are your markers?
